Case Study / Corporate Gifting
Nestlé Cerelac — Premium Experience Box
Nestlé Middle East · 2024
A bespoke premium experience box that communicates Cerelac's quality, nutrition and journey in a simple, engaging and memorable way for influencers.
Box Variants
4
Scope Items
7
Video Screen
10"
3D Replicas
3
Client
Nestlé Middle East
Industry
FMCG / Food & Beverage
Services
Production
Location
Dubai
A bespoke premium experience box that communicates Cerelac's quality, nutrition and journey in a simple, engaging and memorable way for influencers.
The Challenge
Explain the journey and goodness of Cerelac in a way that is simple, engaging and memorable for influencers.
- Show the transformation of wheat to Cerelac
- Present product variants in an attractive way
- Make it interactive, premium and shareable
The Solution
We designed a premium experience box that combines storytelling with tactile elements and multimedia.
- Embedded 10 inch video screen inside the lid
- Custom-engineered cavities for the ingredient journey
- Custom acrylic container to showcase variant options
- High quality MDF box with printed artwork
The Outcome
A bespoke toolkit that communicates Cerelac's quality, nutrition and journey in a premium, interactive and memorable way.
Inside the Box
Actual Full Wheat
Cooked Wheat
3D replica
Dried & Pressed Wheat
3D replica
Cerelac Powder
Actual
4 Variants of Cerelac in a custom acrylic container
Scope of Work
- 1Concept & Structural Design
- 2MDF Box Fabrication
- 3Printed Artwork & Finishing
- 4Embedded Video Screen
- 5Custom Acrylic Fabrication
- 63D Printed Replicas
- 7Assembly & Quality Control
Project Highlights
- Interactive Multimedia Experience
- Custom-Engineered Internal Layout
- Combination of Real & Replicated Samples
- Premium Finishing & Presentation
The Outcome
A bespoke toolkit that communicates Cerelac's quality, nutrition and journey in a premium, interactive and memorable way.
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