Where ideas get built…
Year -circa 2008
Place : Dubai, UAE
Motto: To start an outlandish creative studio to make some brilliant branding .
The name: Cornerstone advertising
MO (modus operandi): Master corporate identity creation and marketing materials printing. They started serving Dubai and Abu Dhabi multinational clients with their branding exercises.
Plot thickens, cornerstone grows and matures into a full-fledged design and BTL production agency by 2021.
Exclusive custom Corporate Gifts a Cornerstone USP: they conceptualise and develop innovative and unique gifts for brands.
They even make prototypes, pre-production samples for high volume and high value items. Selection and sourcing of the right materials makes the most pleasing gifts. Quality control from start to finish is strictly an internal process and culture for them.
Kiosks, exhibition stands, retail displays and digital printed graphics are another forte of Cornerstone. They design and install at all major Trade shows and conference venues in the GCC. Cornerstone has partnered with specialist contractors to deliver stands and events production.
Cornerstone launches its own brand of Notebooks, and accessories called CARTA this year. It has three series, positioned for corporate, casual and leisure use.
Testimonials by clients say, “they own up the project to give us peace of mind, of timely delivery and quality “.
Morale of the story: Start with great design creatives, apply strategic marketing, consider target customer needs and execute smoothly.
Credits: Client portfolio for reference.