Desert Cooling is a top air conditioning repair and maintenance service in Dubai. The company required the design of a logo and the brand assets for their offline marketing strategies.
The first step was competitor analysis. A thorough search of colours and tones used by competitors, revealed a palette that the client was unhappy with. The objective was to portray cool relief during the hot summers in the middle east. The colours that would signify this was very evident to us at Cornerstone.
A combination of Rich Electric Blue (#0092DD) and a Turquoise Blue (#7AD7ED) seemed to signify a cooling breeze
Due to the importance of the colour tones, the colour palette came first, followed by the design of the logo. The concept was to incorporate a cooling effect with a snowflake floating in the breeze. This gave rise to the logo that the client was extremely happy with.
It was important for Desert Cooling that the offline marketing collaterals were designed by us as well. From the sales business cards used by their agents, the design of their uniforms, and the vans that the service agents used, were rendered by Cornerstone. A complete Identity Design!
