Desert Cooling is a top air conditioning repair and maintenance service in Dubai. The company required the design of a logo and the brand assets for their offline marketing strategies.
The first step was competitor analysis. A thorough search of colours and tones used by competitors, revealed a palette that the client was unhappy with. The objective was to portray cool relief during the hot summers in the middle east. The colours that would signify this was very evident to us at Cornerstone.