UDI – Entire Outdoor Signage

United Design International (UDI) has been one of our oldest clients. At the beginning of Cornerstone’s journey, two decades ago, UDI provided us with a unique signage project opportunity that most vendors couldn’t fulfill for them. When the UDI offices were shifted to a building due to business reasons, to a relatively remote industrial area, it was crucial that the UDI building stood out. Being an architectural design agency, they came up with plans to change the entire outdoor signage facade of the building.

Cornerstone stepped in and completed this project that has gone on to be a symbol in Dubai.

The requirement was complex. They needed to turn the entire facade of the building, standing at 10×10 meters into the logo of UDI, with perforated and illuminated circular openings. Through the 2 months of the project, structural engineers and our designers worked together to overcome the obstacles of the project. A unique hindrance we had was the logo’s representation in Arabic. For the outdoor sign to truly become a success, we needed the Arabic and English signs to go hand in hand. Our designers came up with a unique font class that would work well for the logo design.
This entire outdoor signage project set us on path in UAE’s advertising field, and we still look on proudly at the achievements our young agency had achieved.